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Never2Late Music & Royal Streaming, Strategic Partnership.

by | Feb 23, 2022 | Music for retail | 0 comments

Fully Licensed Music Playlists curated for Luxury Retail & Hospitality.

“Great Music makes people feel at Home, invoking an emotional connection with the guests visiting your retail or hospitality environment.”

The market for tailored-made playlists is rapidly expanding and we foresee enormous growth for the Luxury segment. This is why we are very excited to announce our strategic partnership with Royal Streaming. By sharing their innovative and intuitive streaming product we are able to safeguard all legal and technical aspects of publicly streamed Music. Never2Late is looking forward to this partnership, soundtracking the brand journey you have planned out for your guests, every step of the way.”

Maarten Goetheer, Managing Director | Never2Late Ltd.

“The right music design is arguably the most important of the five senses to build and differentiate brand towards consumers, Research shows it builds the right atmosphere, creates a sense of private space, sets the customer’s “pace” and even increases productivity and loyalty among staff.”

Never2Late has valuable experience and an impressive track record in providing curated music and sound consultancy in a luxury segment across Asia. This, In combination with Royal Streaming’s proprietary streaming technology and licensing experience, will offer the premium retail and hospitality segment a precise, reliable, and tailored product available at scale.

Sebastian Svensson, CEO | Royal Streaming

From Left to Right: Jan Michael Svoboda (Never2Late), Sebastian Svensson (Royal Streaming), and Maarten Goetheer (Never2Late)

Royal Streaming Since 2006 Royal Streaming has become Scandinavia’s leading supplier of in-store music, and today we are proud to work with many of the leading retail brands worldwide. We have since 2018 expanded our operations to Asia with the regional headquarters in Bangkok, Thailand. Our client list includes H&M, 3-Mobile, Daniel Wellington, Pomelo, and Tim Hortons.

Never2Late Music Operating since 2013 and based out of Hong Kong & Thailand, Never2Late is one of the leading suppliers of Curated Music in South East Asia. N2L has been engaged by luxury brands ranging from Mandarin Oriental, Swire Hotels, Peninsula Hotel Group, Rosewood Hotels, WYNN resorts and casinos (Macau), Ritz Carlton Residences, Alfred Dunhill , Van Cleef & Arpels as well as fine dining Michelin Awarded institutions such as L’Atelier de Jöel Robuchon and IGNIV.


MD | Never2Late Music Ltd.

Director | Royal Streaming Ltd.