Insights
To make sure your goals are reached, you need accurate granular insights into every aspect of your DOOH, retail music and digital signage operations. With these insights, we create strategies that work.
Footfall Measurement
With footfall measurements and heatmaps, we can measure audience interactions with your digital screens and how customers behave in your stores. We follow consumer patterns from entering the store to check-out to fully understand the behavior and how to best implement the retail media strategy and DOOH effectiveness.
A/B Testing
Sometimes you can’t quite decide which content or promotions strategy you want to go for! No problem, at Giant Pumpkin we can carry out a comprehensive A/B test to see what performs best.
A/B Testing
Sometimes you can’t quite decide which content or promotions strategy you want to go for! No problem, at Giant Pumpkin we can carry out a comprehensive A/B test to see which one performs best.
Audience Measurements
At Giant Pumpkin, we can provide hard data into your audience. You can gain insight into the conversion rate of foot-traffic passing your store. We also implement the latest technology, like facial recognition to gain demographic data information to learn more about your customers.
Attention Span
At Giant Pumpkin, we know the average person’s attention span when viewing a digital sign lasts all but four seconds. We use dwell time analytics to determine the most effective content strategy. That’s why all our creative productions are optimized to capture their attention and make them curious about your brand.
Attention Span
At Giant Pumpkin, we know the average person’s attention span when viewing a digital sign lasts all but four seconds. That’s why all our creative productions are optimized to capture their attention and make them curious about your brand.
Traffic Data
We provide real data into how your commercial premises perform, through heatmaps and footfall. With these insights, we can optimize your spaces to engage customers and make that extra sale.
Product Sales Impact
At Giant Pumpkin, we know that you want insights into whether a product has the impact that you are aiming for. We provide you with the retail insights into whether products are having the intended impact, and allow you to meet the demands of every single customer.
Product Sales Impact
At Giant Pumpkin, we know that you want insights into whether a product has the impact that you are aiming for. We provide you with the retail insights into whether products are having the intended impact, and allow you to meet the demands of every single customer.